People want more from the companies they work for
People are looking for more from their employers. This is both in terms of responsibility for and responsiveness to the issues that affect them and the wider global community. As we navigate the joint crises of climate change, mounting food and energy prices, this is more pertinent than ever.
The last three years have shown that businesses can and will adapt to external issues if the stakes are high enough. The seismic shift to home and hybrid working came from companies responding to the external influence of a COVID -19 pandemic. But, in the post-pandemic landscape, pressure is mounting from a collective workforce which has arguably taken stock of its priorities and had time to shift perspective.
Many employees now prize social and ethical practices above other workplace “perks”. In short, they want a workplace that aligns with their values and offers them opportunities to grow not just professionally but in terms of their social impact.
The rise of corporate citizenship, along with other positive global pressures, from the United Nations’ Sustainable Development Goals to Corporate Social Responsibility, means employers worldwide are embracing the opportunity to adjust a purely profit-driving perspective to achieve a successful and socially sustainable future. They know that this future is only possible if they can retain and engage their employees.
Employee engagement levels have stagnated for the first time in a decade according to research published by Gallup in the State of the Global Workplace: 2022 Report. While this might not be a surprise given the triple whammy of looming environmental disaster, a global pandemic and a cost of living crisis, it presents an opportunity for businesses.
In this rapidly changing world, purpose-driven work may be the key to employee engagement. Purpose-driven work is not simply virtue-signalling or a box ticking exercise, but should be central to how businesses are organised from top to bottom.
In a GivingForce Special Report we take an in-depth look at the relationship between employee engagement and corporate social impact in the context of recent trends and challenges as well as share 13 takeaways to help company's increase their social impact through employee engagement.
Representatives from companies, consultants and nonprofit organisations - Sodexo, AXA Climate School, Profit with Purpose Ltd, VolunteerMatch and RSPCA have contributed to the report and shared their experiences and advice.
Read more and download the full report:
Increase your company’s social impact through employee engagement.
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