Businesses are increasingly moving towards being driven by social values rather than just being driven by profit alone. And whilst the United Nations’ Sustainable Development Goals (SDGs) are being widely discussed, the movement of Social Value is gaining momentum.

Activewear brand Patagonia recently pledged to give 100% of its profits over to fighting climate change. It will do this via the Patagonia Purpose Trust and Holdfast Collective- a nonprofit dedicated to combating the environmental crisis and preserving nature, in a move that cements its commitment to social value over financial growth.