Q&A Natalie Robinson

Centrica began working with GivingForce after they had been searching for a solution to help them to grow and report on employee engagement. They had ambitious targets to increase volunteering in particular, and needed a system for reporting on reliable data. They wanted to use the data in the Group’s Corporate Responsibility reporting, so were after a scalable solution which could be used for employees worldwide.


Natalie, how do you use the GivingForce portal in your role?
I use the GivingForce portal to measure and report our employee volunteering performance to both internal and external stakeholders. And for the first time, we’ll be using the volunteering portal to feed into key metrics reported in our 2015 annual and corporate responsibility reports

“Regular meetings with the GF team enable us to share feedback and combine our expertise to evolve the portals capabilities even further.”

So how have your reporting abilities changed since you started using GivingForce?
As an international organisation with nearly 40,000 employees, capturing volunteering data from across the business can often be challenging but as we continue to embed the volunteering portal throughout the business, I’m confident this process will not only become much easier but also enable more meaningful insights. With the data now being driven by our employee volunteers, we should be able to secure a greater portion of hours in real-time alongside their outputs and impacts through wider feedback. Moreover, the BI (Business Intelligence) function allows me to filter all of this information in a meaningful way by customising the reports so I can focus on areas I want to.

Where do you see most value in the portal?
The most value I see in the portal is that it’s a one-stop-shop for volunteering – whether you’re an employee looking to volunteer, a volunteer coordinator or a performance reporter. Employees can easily explore how they might be able to get involved in volunteering according to their interests or skills they wish to develop. Meanwhile, volunteer managers can easily keep track of how successful the activities are and report on performance.

How has the GivingForce Portal met your expectations?
The portal has met my expectations and one of the key reasons for this is that it’s been a lot easier to adapt than I thought it would be. We were able to combine strong functionality already available on the GivingForce platform together with tailored requirements that meet our business needs. Together, this ensures we can drive more effective engagement with our people and improve the type of data we track.

“The portal is a one-stop show for volunteering – whether you’re an employee looking to volunteer, a volunteer coordinator, or a performance reporter.”

How have you worked with the GF team?
Throughout the initiation, implementation and launch of the portal, the team have made every effort to accommodate our needs, provide helpful solutions and respond quickly to queries we may have about the system. It’s good to know that the team are always available at the end of the phone if we need them while regular meetings enable us to share feedback and combine our expertise to evolve the portal’s capabilities even further.

How do you think the portal will adapt to changing requirements of CR reporting?
The portal is very flexible so I’m confident that GivingForce will be able to grow and respond to the changing needs of our partnerships, reporting focusses and wider developments in the world of CR.